Strong concept + Effective execution = Impact
Design without a strong concept is mere decoration. We listen to your story, understand your goals, and choose the best strategy to enable you to cause your effect.
Soup to nuts, or a course here and there
Creative Juice Media meets you where you are in your marketing process. You may already have a logo and website, but want to strengthen your strategy by developing more cohesion among your branding elements. We always start with the concept behind your brand and take it from there. We offer the following services:
1) the narrative:
- define your story
- determine 3 words that describe the vision of your organization’s mission
2) identifying and developing concept
- define your unique position in the market
- identify the strongest element of your narrative to generate the concept
- concept
- tag line
- mission statement
3) messaging and communication
- elevator pitch
- crafted messaging and talking points for different audiences
4) visual elements
- mood board
- color palette
- logo
- website design
- print collateral
5) online strategy
- multimedia
- social networking
About Nicole Foley, Founder
After deciding a life in academia was not for her, Nicole chose to pursue graphic design and video editing as ways to communicate messaging effectively through compelling imagery. In the last decade her work has included web, print, video, Flash animation…and opening a yoga studio. Running a small business for almost three years honed Nicole’s marketing skills, which grew the business and its community. The studio was nominated for and won several local contests in Washington, DC. She was always flattered when asked, “Who does your PR?”
Creating the right concept for your business or organization is central to building your brand. The idea has to be strong and it must resonate with your audience. Nicole has learned this first-hand, and enjoys working with clients to develop concepts and design a package of identity materials that support the brand.